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70 million passengers per year on a small piece of Holland.

Amsterdam Airport Schiphol is becoming busier. The latest digital innovations are used to get a grip on everything that happens in the terminal. Airport Control is part of the Digital Airport Programme that was started to optimize control over the 500,000 flight movements per year.

Brand building
Storytelling

2017

More about Schiphol
The Schiphol brand ready for the future.

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70 million passengers per year on a small piece of Holland.

Amsterdam Airport Schiphol is becoming busier. The latest digital innovations are used to get a grip on everything that happens in the terminal. Airport Control is part of the Digital Airport Programme that was started to optimize control over the 500,000 flight movements per year.

 

Brand building
Storytelling

2017

More about Schiphol
The Schiphol brand ready for the future.

Digital Airport Progamme.

Together with Airport Control, we developed an introductory video to explain what’s currently being developed within the Digital Airport Programme. The goal was to show how all innovations ultimately will come together and what that will bring.

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Working together in the chain.

The entire programme is aimed at helping people in the operation make better decisions and collaborate more smoothly. For this reason we gave people from different parts of the chain the opportunity to talk about what’s being done. The complex processes were visualized in animated infographics.

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As little jargon as possible.

The video had to be accessible to people with different levels of knowledge. A lot of abbreviations and jargon are used at Schiphol. We paid special attention to avoiding this, and finding alternative descriptions and words, allowing everyone to understand the information.

Concept and art direction Marieke Griffioen
Illustrations Robert Vulkers
Video Crossmark Pictures
Motion Graphics Harold Houdijk
Copy Ginette Lavell
For Edenspiekermann

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