ff1

Working together on a fair brand.

During the life cycle of your brand you regularly try to take a step back for a fresh look at what you are doing and at the story that you are telling to the world. With your brand you consciously direct how people feel and think about you. This is on ongoing process. The world around you is changing or your product or service is changing. When Fair Fabrics wanted to switch to a new revenue model, it was an ideal moment to redefine the brand in a co-creation workshop.

Brand strategy
Co creation
The Brandling

2019

cover_mobile

Working together on a fair brand.

During the life cycle of your brand you regularly try to take a step back for a fresh look at what you are doing and at the story that you are telling to the world. With your brand you consciously direct how people feel and think about you. This is on ongoing process. The world around you is changing or your product or service is changing. When Fair Fabrics wanted to switch to a new revenue model, it was an ideal moment to redefine the brand in a co-creation workshop.

Brand strategy
Co creation
The Brandling

2019

brandcyclus_eng_desk
brandcyclus_eng_mob

More types of clients.

Fair Fabrics, together with artisans in North Africa, develops high-quality handmade interior products for clients in the Netherlands. The brand has been around for a number of years and has since built up a network of reliable producers and clients.

Until now, the costs for research and product development have been included in the prices of the products. A new working method whereby the customer can order for orientation, research or development of a product is more transparent. This offers new opportunities for more types of clients.

 

‘Creating the dialogue between makers and buyers’

An intake interview, research into the brand and the competition and an interview with a potential customer were the preparation for two work sessions. In these workshops we focused on brand identity and brand architecture. Together we formulated the distinctive brand essence: ‘Creating the dialogue between makers and buyers’.

We translated this brand essence into messages to the different target groups. Including a new target group: designers who want to work together with craftspeople. Finally, we created a short brand pitch that tells who Fair Fabrics is, what they do and why that is important to the audience. We went through the ‘sensing’ and ‘brand thinking’ phases of the brand cycle in an active and inspiring process.

fairfabrics_desk

Karin Reinders, founder of Fair Fabrics: ‘It was a nice and efficient day yesterday. It gave me a huge boost and the feeling that I can now move fast forward.’

fairfabrics_mob

Karin Reinders, founder of Fair Fabrics: ‘It was a nice and efficient day yesterday. It gave me a huge boost and the feeling that I can now move fast forward.’

A starting point for choices.

With these co creation workshops we make optimal use of the available knowledge and we guarantee that the outcome really fits Fair Fabrics. The result is recorded in a clear report with a number of recommendations. This serves as a starting point for all choices that are currently being made in the further development of the brand. Fair Fabrics can now continue to work on resources and communication.

Team
Marieke Griffioen
Fair Fabrics: Karin Reinders, Willemiek van Kuijlenborg

Photography worksessions
Rob de Bree

Photo product
Geert van Hertum

Stuur me een mailtje

Een vraag stellen of een afspraak maken? Ik kom zo snel mogelijk met een antwoord.

Not readable? Change text. captcha txt