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Publications online and on paper as one family.

The European Molecular Biology Laboratory, EMBL, is Europe’s leading institution for Life Sciences and one of the most prestigious research institutions in the world. EMBL wants to continue to attract the best young scientists to come and work at their institutes. With a new online news portal, the scientific results can be shared faster with a broad scientific audience. The website and the existing printed relations magazine were repositioned and designed. Result: a consistent and accessible family of publications.

Brand development
Corporate publications

2014-2018

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Publications online and on paper as one family.

The European Molecular Biology Laboratory, EMBL, is Europe’s leading institution for Life Sciences and one of the most prestigious research institutions in the world. EMBL wants to continue to attract the best young scientists to come and work at their institutes. With a new online news portal, the scientific results can be shared faster with a broad scientific audience. The website and the existing printed relations magazine were repositioned and designed. Result: a consistent and accessible family of publications.

Brand development
Corporate publications

2014-2018

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Up-to-date science.

Almost every week, spectacular discoveries are made at the five EMBL locations. The news portal gives EMBL the opportunity to publish these results straight away. A regular e-Newsletter supports the portal. Alumni, people who have started a scientific career at EMBL, are an important target group. They refer their excellent students to EMBL. Every quarter, a printed magazine is published, spread across Europe. to employees, alumni and other relations. The paper magazine contains the less current and ‘human interest’ articles, and contains many cross references to the online news portal.

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More attractive on all platforms.

The EMBL website got an update. Finally, the annual report also received an appropriate new design. Now all publications are a clear family that connect to readers on different platforms. A clear set of colours and fonts, visual language and guidelines for photography, illustrations and infographics will ensure recognizability in the future.

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Lena Raditsch, Head of Communications: ‘The selection criteria were quite challenging as we were looking for a partner with expertise across a wide spectrum of tools, ranging from design and print production to developing digital tools, like websites and newsportals. What I appreciated the most during the one year collaboration was the professional consultancy and clear focus on the objectives.’

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Lena Raditsch, Head of Communications: ‘The selection criteria were quite challenging as we were looking for a partner with expertise across a wide spectrum of tools, ranging from design and print production to developing digital tools, like websites and newsportals. What I appreciated the most during the one year collaboration was the professional consultancy and clear focus on the objectives.’

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Lena Raditsch, Head of Communications: ‘The selection criteria were quite challenging as we were looking for a partner with expertise across a wide spectrum of tools, ranging from design and print production to developing digital tools, like websites and newsportals. What I appreciated the most during the one year collaboration was the professional consultancy and clear focus on the objectives.’

Balance between content, technology, form and communication.

We worked closely with the communication and IT team at EMBL to map out priorities and target groups. Work sessions, content analysis, stakeholder interviews, and competition analysis were part of that process.

Team
Edenspiekermann: Marieke Griffioen, Andrew Colin Beck, Sander Wehkamp,
Ritchard Kelliher, Titia Schoenaker, Esther de Meijere

Illustrations
Aad Goudappel

Photography covers
EMBL en Jon Mold

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