Publications online and on paper as one family

The European Molecular Biology Laboratory, EMBL, is Europe’s leading Life Sciences institution and one of the world’s most prestigious research institutions. EMBL wants to continue to attract the best young scientists to join their institutes.
With a new online news portal, scientific results can be shared faster with a wide scientific audience. The website and existing print relationship magazine were repositioned and redesigned. Result: a consistent and accessible family of publications.

Visual Identity
Brand building
Corporate publications
2014-2018

Publications online and on paper as one family

The European Molecular Biology Laboratory, EMBL, is Europe’s leading Life Sciences institution and one of the world’s most prestigious research institutions. EMBL wants to continue to attract the best young scientists to join their institutes.
With a new online news portal, scientific results can be shared faster with a wide scientific audience. The website and existing print relationship magazine were repositioned and redesigned. Result: a consistent and accessible family of publications.

Visual Identity
Brand building
Corporate publications
2014-2018

Up-to-date science

Almost every week, spectacular discoveries are made at the five EMBL locations. The news portal gives EMBL the opportunity to publish these results straight away. A regular e-Newsletter supports the portal.
Alumni, people who have started a scientific career at EMBL, are an important target group. They refer their excellent students to EMBL. A printed magazine is published quarterly and distributed throughout Europe. To employees, alumni and other relations. The paper magazine contains the less current and ‘human interest’ articles, and contains many cross references to the online news portal.

 

More attractive on all platforms

The EMBL website got an update. Finally, the annual report also received an appropriate new design. Now all publications are a clear family that connect to readers on different platforms. A clear set of colours and fonts, visual language and guidelines for photography, illustrations and infographics will ensure recognizability in the future.

‘The selection criteria were quite challenging as we were looking for a partner with expertise across a wide spectrum of tools, ranging from design and print production to developing digital tools, like websites and newsportals.

What I appreciated the most during the one year collaboration was the professional consultancy and clear focus on the objectives.’

Lena Raditsch, Head of Communications

Balance between content, technology, form and communication

We worked closely with the communications and IT team at EMBL to identify all priorities and target audiences. Work sessions, content analysis, stakeholder interviews and competitive analysis were part of that process.

 

Team
Edenspiekermann: Marieke Griffioen, Andrew Colin Beck, Sander Wehkamp,
Ritchard Kelliher, Titia Schoenaker, Esther de Meijere

Illustrations
Aad Goudappel

Photography covers
EMBL and Jon Mold