Five things I believe in

Five things I believe in

Your customer or user’s point of view

An ideal customer journey is consistent and credible across all means and channels. It should always be clear who is speaking, and the message should always be recognizable. And with each contact, your customer has to find the relevant information for that moment. From your website and online communications to corporate apparel, print, advertising, fleet, signage and more.

That doesn’t mean everything has to be the same. But to really connect with your customers, there must be a logical connection between everything you say and do.

The power of brands

I am a certified trainer of Brand the Change. A global online community dedicated to helping better sell products and ideas for a different world. We want to democratize knowledge about brands. It also gives companies that do not have the budgets of the big players the tools to make a real difference.

Tailor-made

I don’t have a standard format for projects and workshops because every question and every organization is different. The models and working methods of Brand the Change that I usually use bring together many brand models I have seen over the years. This methodology is very scalable and flexible. I supplement it with Design Thinking methods when necessary to address any brand or communication question in a customized way.

Curiosity

By now, I have encountered almost every dilemma about brands and communications, in organizations large and small, from companies to governments and cultural institutions. Yet I still learn something new almost daily because I always want to know more.