Make it immediately clear who you are, what you do and what makes your product or service different from all the others. And most importantly, why anyone should care.

I help you to get your message in focus. This may involve a new brand or a new product or service. But even with an existing organization, it is occasionally necessary to take a critical look at whether your brand still fits what you do.

I am Marieke Griffioen

I support organizations and companies with brand strategy and design. I’ve been doing that as an independent brand consultant since 2018. Before that, I was a design director employed by international design firms for many years. I have worked for big and small brands. From financial service providers to manufacturers, governments and cultural institutions. More about me >

I am Marieke Griffioen

I support organizations and companies with brand strategy and design. I’ve been doing this as an independent brand consultant since 2018. Before that, I was a design director employed by international design firms for many years. I have worked for big and small brands. From financial service providers to manufacturers, governments and cultural institutions.
More about me >

How can I help you?

Focusing

You can’t be everything to everyone. A strong brand requires choices. Only then can you can use your brand to direct how people think about you and build an emotional connection with your target audience. Thinking about your brand and your brand strategy is an investment that always pays off. Whether you have just started a new business or have been around for a while and want to take a new step.

Connect

You don’t make up stories, they are already there. You just have to find them. And tell them in such a way that people remember them. Brand thinking helps you to make choices in all your communications and even in your products and services. And to decide what to tell whom.

Stand out

Just a good story is not enough. You need your own distinctive and recognizable visual identity to touch not only the minds but also the hearts of the people you want to reach.

What do you need?

Want to have a sparring session about your brand without any obligation? Please contact me and I will schedule time for you.

How can I help you?

Focusing

You can’t be everything to everyone. A strong brand requires choices. Only then can you can use your brand to direct how people think about you and build an emotional connection with your target audience. Thinking about your brand and your brand strategy is an investment that always pays off. Whether you have just started a new business or have been around for a while and want to take a new step.

Connect

You don’t make up stories, they are already there. You just have to find them. And tell them in such a way that people remember them. Brand thinking helps you to make choices in all your communications and even in your products and services. And to decide what to tell whom.

Stand out

Just a good story is not enough. You need your own distinctive and recognizable visual identity to touch not only the minds but also the hearts of the people you want to reach.

What do you need?

Want to have a sparring session about your brand without any obligation? Please contact me and I will schedule time for you.

Examples of work