Brand strategy

Good intentions do not sell your product or service. You need more to get your message across. A clear and focused brand helps you to make choices. Branding is a holistic way to look at your company, the market and the products or services you provide. What are you doing? And what not? And how do you ensure that your message resonates with your various stakeholders?

Branding is directing how other people think and feel about you.

Brand strategy

Good intentions do not sell your product or service. You need more to get your message across. A clear and focused brand helps you to make choices. Branding is a holistic way to look at your company, the market and the products or services you provide. What are you doing? And what not? And how do you ensure that your message resonates with your various stakeholders?

Branding is directing how other people think and feel about you.

Co-creation

Together we examine how a brand can help you achieve more. As a team, you actively co-create your brand strategy. In this way we make optimal use of the available knowledge and insights and at the same time create a joint vision and commitment.

 

The process

We start this process with an intake interview in which we discuss the preliminary work and research that is needed, what part of this you want to do yourself and what I will investigate for you. Then we plan two work sessions.

phone_en2x

The workshops

In the first session, we look at the core of your brand. In short: why do you do what you do and what makes you different? And what is the brand promise that you make?

In the second session, we focus on your message: what do you say to whom? And how? We make an action plan to ensure that something really happens with the work that we have done. And we create a manifesto together: a short inspiring text that says what your brand stands for.

 

The outcome

At the end of this process you will have a brand strategy from which you can start to develop and build your brand. You can do this yourself, or we agree on a coaching process. That is entirely up to you.

‘The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.’ Wally Olins

The workshops

In the first session, we look at the core of your brand. In short: why do you do what you do and what makes you different? And what is the brand promise that you make?

In the second session, we focus on your message: what do you say to whom? And how? We make an action plan to ensure that something really happens with the work that we have done. And we create a manifesto together: a short inspiring text that says what your brand stands for.

 

The outcome

At the end of this process you will have a brand strategy from which you can start to develop and build your brand. You can do this yourself, or we agree on a coaching process. That is entirely up to you.

‘The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.’ Wally Olins

Stuur me een mailtje

Een vraag stellen of een afspraak maken? Ik kom zo snel mogelijk met een antwoord.

Not readable? Change text. captcha txt