Brand design management

A new brand. Or a revitalization of your existing brand. Even for a seasoned communication advisor this can be a journey into less familiar territory. That’s why it can be good to get some extra support, in any phase of a brand trajectory. Even if it’s only to exchange ideas and get a second opinion occasionally.

Brand design management

A new brand. Or a revitalization of your existing brand. Even for a seasoned communication advisor this can be a journey into less familiar territory. That’s why it can be good to get some extra support, in any phase of a brand trajectory. Even if it’s only to exchange ideas and get a second opinion occasionally.

inventarisatie

Inventory

I can help you to set up the project. To select an agency, from longlist to shortlist. Organise work sessions with different sections of your organization. Together we evaluate what’s already there. And what else is needed. What can you do yourself and where do you need help? Is there already a clear focus and strategy, or is that part of the assignment? We set up decision making and support. Who do you involve? And at what moment?

inventarisatie_small

Inventory

I can help you to set up the project. To select an agency, from longlist to shortlist. Organise work sessions with different sections of your organization. Together we evaluate what’s already there. And what else is needed. What can you do yourself and where do you need help? Is there already a clear focus and strategy, or is that part of the assignment? We set up decision making and support. Who do you involve? And at what moment?

opdracht

Assignment

Now that it’s clear what you want and with which agency you want to work, a briefing and programme of requirements must be made. This includes a clear description of what has to be delivered and a feasible planning. The quotes and game plans that are made based on the briefing must be evaluated. Decision rounds and support sessions are now scheduled.

opdracht_small

Assignment

Now that it’s clear what you want and with which agency you want to work, a briefing and programme of requirements must be made. This includes a clear description of what has to be delivered and a feasible planning. The quotes and game plans that are made based on the briefing must be evaluated. Decision rounds and support sessions are now scheduled.

concept

Design concept

The agency presents one or more design concepts. How do you assess whether that’s a good answer to your question? And whether it suits you? Has it been tested on sustainability and feasibility? In this phase you probably need to make some choices in order to finetune the concept.

concept_small

Design concept

The agency presents one or more design concepts. How do you assess whether that’s a good answer to your question? And whether it suits you? Has it been tested on sustainability and feasibility? In this phase you probably need to make some choices in order to finetune the concept.

uitwerking

Design development

A list of priorities for the online and offline applications that are needed was made in the inventory phase. The concept must be developed as sketches for a number of these in order to test the workability across various applications and media. If necessary, the concept has to be adjusted. This phase is completed by the agency with the documentation and handover of the brand building blocks and design principles, and an introduction of the new brand within the organization.

uitwerking_small

Design development

A list of priorities for the online and offline applications that are needed was made in the inventory phase. The concept must be developed as sketches for a number of these in order to test the workability across various applications and media. If necessary, the concept has to be adjusted. This phase is completed by the agency with the documentation and handover of the brand building blocks and design principles, and an introduction of the new brand within the organization.

implementatie

Implementation

The new or revitalized brand is rolled out in all applications, often with multiple agencies. Make this easy for everyone, by inspiring and facilitating. More fun for everyone. Monitor the process with regular reviews. This way, the brand will continue to grow.

implementatie_small

Implementation

The new or revitalized brand is rolled out in all applications, often with multiple agencies. Make this easy for everyone, by inspiring and facilitating. More fun for everyone. Monitor the process with regular reviews. This way, the brand will continue to grow.

A few examples.

A few examples.

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